Why 90% of apparel Meta ads lose money.
The most common funnel mistake we see — mixing TOFU, MOFU and BOFU into one campaign — and the three KPI guardrails that fix it in a week.
AM
Abhilash M.
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Long-form essays on visual storytelling, the AI era of marketing, and what we've learned from ₹8 Cr+ of managed ad spend across 80+ apparel brands.
The most common funnel mistake we see — mixing TOFU, MOFU and BOFU into one campaign — and the three KPI guardrails that fix it in a week.
Schema, citations and the unglamorous metadata work that gets your brand pulled into ChatGPT and Perplexity answers — not your competitors'.
What a wedding-film unit taught us about brand films — and why founders who fall in love with their first edit will never make their best work.
What April Dunford gets right about positioning — and the one question we ask every founder before we run a single ad on their behalf.
The exact 5-hook framework, tagging schema and review cadence we use to ship 10× more ads — with cleaner data and zero burnout.
An honest map of where LLMs make our studio 10× faster, where they make us worse, and the editorial rules we never give up to a model.
How a 90-minute weekly recording session, well-edited, can replace a six-figure ad budget — for the right kind of founder.
Why brands that plan production around the calendar always lose to brands that plan it around the asset library. A simple shift, big consequences.
A 3-second delay drops conversions by ~40%. Most brand websites are losing the deal before the page is even readable. Here's our checklist.